Using Adobe Digital Publishing Suite, the company's digital group created a user-friendly interface that, when downloaded, organizes content, social media tabs, short films, video, images and product information. For viewing, it includes dual axis and natural gesture navigation and pop-up captioning. Cygnus Digital is an early adopter of the technology. The Sustainable Construction iPad app was among the first 200 created using the new Adobe suite.
"The functionality of this app allows for a more personal engagement with sustainable construction products," says Publisher Nancy Terrill. "Readers can choose to open graphically-enhanced sidebars for additional information or zoom in on specific points of interest within the story or a photo. We've also incorporated video, which provides the user a visual component to upcoming stories. New stories will be added consistently that can be downloaded into the Sustainable Construction iPad app."
Prior to the launch and without any announcement or marketing, Terrill noted over 500 apps of Sustainable Construction had already been downloaded, 60 percent from Europe, Asia and the Middle East
"Apps offer numerous ways for Cygnus Business Media to present content and more," says Tom Kohn, executive vice president of Cygnus Business Media Digital. "Users simply download new stories at their leisure and have access to additional information and data within one content piece that comes in the form of videos, graphs, tables, podcasts, and links just to name a few. One story can now provide thousands of words, pictures and video and it's all available in one organized place."